OUR SHOPPERS

THE ORACLE ATTRACTS AFFLUENT CUSTOMERS

THE ORACLE ACORN SHOPPER PROFILE

AFFLUENT ACHIEVERS

0%
0%

RISING PROSPERITY

0%
0%

COMFORTABLE COMMUNITIES

0%
0%

FINANCIALLY STRETCHED

0%
0%

URBAN ADVERSITY

0%
0%

The Oracle shopper

UK population

80%

of shoppers travels from within a 28 minute drivetime 

12.7m

footfall per year

82m

Average dwell time

£64

Average spend

Catchment

1.3m

Total catchment

212k

Primary

212k

Secondary

907k

Tertiary

The Oracle’s social media channels have strong customer engagement and provide a dynamic platform for retailers to interact with their target audience.

63k

Facebook followers @OracleReading

11.4k

Twitter followers @OracleReading

5.5k

Instagram followers  @OracleReading

*Data is from 2019 Javelin off-peak customer survey