OUR SHOPPERS
THE ORACLE ATTRACTS AFFLUENT CUSTOMERS
THE ORACLE ACORN SHOPPER PROFILE
AFFLUENT ACHIEVERS
0%
0%
RISING PROSPERITY
0%
0%
COMFORTABLE COMMUNITIES
0%
0%
FINANCIALLY STRETCHED
0%
0%
URBAN ADVERSITY
0%
0%
The Oracle shopper
UK population
80%
of shoppers travels from within a 28 minute drivetime
12.7m
footfall per year
82m
Average dwell time
£64
Average spend
Catchment
1.3m
Total catchment
212k
Primary
212k
Secondary
907k
Tertiary
The Oracle’s social media channels have strong customer engagement and provide a dynamic platform for retailers to interact with their target audience.
63k
Facebook followers @OracleReading
11.4k
Twitter followers @OracleReading
5.5k
Instagram followers @OracleReading
*Data is from 2019 Javelin off-peak customer survey
